About Clovee

Our Story

We're not just selling hair care. We're bringing back a kind of care that's been forgotten.

From grandmother's garden, to your dressing table.
CLOVEE was never just a product. It's a memory, made into a routine.

Just the natural way being black hair

Waking up every follicle that gave up

Scalp Cleansing + Scalp Care

Pure olive extract · Deep moisture

The CLOVEE Mission

We believe good hair care shouldn't be complicated.

It shouldn't be a cabinet full of ingredients
you can't pronounce.

It shouldn't be an exhausting
monthly trip to the salon

It shouldn't be guesswork
about whether something is working

CLOVEE starts from grandmother's botanical wisdom, paired with modern Korean plant science. Everyday essentials that are safe to use, visibly effective, and feel like genuine self-care.

One goal: healthy scalp, healthy hair.

See All Product

CLOVEE began with a pot of leaves

Grandmother's garden had hibiscus flowers (Bunga Raya) and pandan leaves.

Every time she washed my hair, there was no shampoo, no conditioner. Just leaves, simmered in water, poured slowly over my head.

No chemicals. No perfume.
Just her quiet hands, and one quiet promise:

"Natural won't harm the body."

Years later, I found myself searching for that same kind of care. Calm, honest, rooted in something real.

I couldn't find it anywhere. So I made it ourselves.

That's where CLOVEE began.

There's a story hidden in the name

CLOVEE comes from five meanings. Each one matters

C = Care

The quiet, unconditional care of grandmother's hands.
CLOVEE starts from caring, not selling.

L = Love

"Natural won't harm the body." That wasn't knowledge.
That was love. L-O-V-E hides inside CLOVEE not by accident.

O = Origin

Daun Bunga Raya. Pandan. Grandmother's garden. Every CLOVEE product traces back to an origin: Asian botanical heritage.
O is a circle, returning to where care began.

V = Vee (We)

VEE sounds like WE. Hair care was never a solo act. It's grandmother and you, brand and user, tradition and science meeting at one point.
The V shape itself is two paths converging.